PHOENIX Body Mind & Soul

A Webzine Devoted to Balanced Living

MEDIA KIT

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Connect with people all over the Phoenix Metro area

May/June 2009 Cover

Consider the following...

FASTEST GROWING MARKET: According to Louise Hay (Founder of Hay House Publishing) in a recent interview with Tavis Smiley on PBS, "The self help section in the book stores, is currently the fastest growing subject." With intriguing features and an increasing public awareness, Phoenix Body Mind and Soul is ready to deliver it's positive messages of wellbeing to a large, receptive market.

POSITIVE MESSAGE: All content found within the Webzine and the Magazine promotes whole health and a sense of wellbeing with the #1 goal of spreading positive energy and giving the reader the tools for balancing their Body Mind and Soul. Whether it's gaining wisdom or finding just the right service through the GO LOCAL Resource Directory, there is something for everyone.

LOCAL EMPHASIS: Phoenix Body Mind and Soul is the premiere, whole health periodical in the Phoenix Metro area. All articles are written by local experts, licensed professionals, or thoroughly researched by a team of local contributors and writers. Readers can find a large array of information and local resources within the pages of both the Webzine and the Magazine. We take the term "Think Globally Act Locally" seriously.

November/December 2008 CoverSUBSCRIBER AND NEWSSTAND BASED MAGAZINE: Because the magazine is not distributed as a free publication, readers are more likely to open the periodical in multiples, which means repeated exposure to ads. In additon, readers have a tendency to hold onto each issue or pass them along, potentially exposing a multitude of unique readers to it's content over a longer period of time, as compared to free publications that are more disposable.

GREAT AD RATES and TERMS: The bottom line is that the current ad rates reflect the fact that we are in the building process. Currently, the rates are generously reasonable, however, those rates will increase as subscriptions and newsstand distribution grow. Even better yet, advertisers who get in early and continue to place ads, will continue to enjoy their initial ad rates.

AN ARRAY OF ADVERTISING OPTIONS: Because we are more than just a Magazine, we are able to assist with any marketing focus and budget. Not only are there traditional print ads in the Magazine, but businesses and professionals can network with colleagues and potential clients/customers through the forums, they can submit relevant written works, receive editorial coverage, be mentioned as a sponsor on e-newsletters, Daily E Inspirations and direct mail, as well as run banner ads with links to a website. In additon to all that, we are also posting bulletins and updates to all our friends on MySpace. To go one step further, Phoenix Body Mind and Soul is hosting a weekly radio show on Achieve Radio, where commercials, sponsor mentions by the host and promotional interviews are available. We strive to encourage patrons to utilize local businesses, goods and services, but can still reach markets outside Phoenix with our online presence.

DIVERSIFIED MARKETING STRATEGY: In order to increase reader base, Phoenix Body Mind and Soul, is doing a little of everything under the sun to make sure the public knows we're here. Prior to the first issue, we are running print and banner ads, Google AdWords, listing in online directories, direct marketing, attending local events, fund raisers, utilizing MySpace and conducting a weekly radio program on Achieve Radio! After the first issue we will continue on with a diverse, assertive marketing campaign to increase distribution and readership.

EDITORIAL CALENDAR: Plan your marketing strategy by referring to the Editorial Calendar (available within the online media kit). Know ahead of time what the quarterly themes are going to be. Preview upcoming cover feature titles.